Depending on word-of-mouth may be an effective marketing tool, but in today’s society, there is far more to consider in order to effectively attract valuable new customers. From creating websites to collecting case studies and customer testimonials, trades-people must manage a multitude of marketing strategies if they are to emerge from the proverbial haystack of…

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Testimonials from happy customers are one of the most powerful trust signals you can use in your marketing campaigns and website content. Persuasive feedback from these happy customers tilt the scale in your favour when an undecided prospective customer checks out your website. So let’s look firstly at how to get valuable testimonials from your…

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