Are full-page directory ads better?

It is a fact of life that consumers are drawn to engaging images and graphics. So, bearing this in mind, should your business consider a full-page advert, or a half-page? Let’s explore your options. Get your business noticed 15% more readers reported that they saw full-page ads than reported seeing half-page ads. An additional 30%…

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Why choose local businesses and traders?

We’re all about supporting local. You might expect us to say that – but we say it with good reason! As a Northampton-based business, we see the benefits that our local businesses and traders bring to the area, and we enjoy nothing more than spreading the word through our directories. But with such easy access…

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The Revival of Door Drop

getting mail at the mailbox during a door drop leafleting campaign

Door drop leafleting campaigns have always been there, and have always been a proven marketing channel for businesses. But this is more relevant now than ever. Over the last few months, and as we head into Lockdown 2.0, over half of the UK working population have been working from home – with around a quarter…

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Business Flyers: Design, Print, Distribute

aerial view of uk rooftops

Your next business leaflet campaign can be even easier than ever. That’s because the team at Local Traders can take care of the design, the print, and the distribution of your leaflets. All you need to do is get in touch with your requirements, and we will run with it! Check out this article for…

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Why Marketing is a Numbers Game, and How to Win

If you want customers, they first need to discover you. Marketing is simply leveraging channels to gain visibility for your product or service. For every multitude of people that hear about your company, only a small percentage will take the next step to check you out – and an even smaller percentage will actually buy.…

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Plan your best leaflet campaign

A leaflet campaign, or any marketing campaign for that matter, isn’t going to come together by itself. It requires forethought, planning, and an overall goal of what you are looking to achieve from your leaflet campaign. The 3-month plan Maybe you are one of those super-organised people, and maybe you have your plan in place…

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Do you ask for client referrals and reviews?

Did you know…? Referral Marketing generates 3-5 x higher conversion rates than any other channel. Referred customers bring you 25% higher profit margin. A referred customer is 18% more loyal than a customer acquired by other means. Referred customers are 4 times more likely to refer more customers to your brand. Customer acquisitions through referrals spend…

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Does Google Matter?

Consider your current marketing strategy. Is your budget split between traditional advertising (leaflets, magazines, trade directories, etc) and digital marketing? If not, you may want to re-think your strategy. Paper marketing still has a place in 2020, undoubtedly so. Have a quick read of this article for more info on that subject. But digital marketing…

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New Career Move?

Here at Local Traders Publications, we’ve seen a rise in the number of new start ups with people being made redundant and/or re-evaluating their current situation, due to COVID-19. Have you thought about working for yourself, and taking that leap of faith? From everything to leaflet design, and distribution for your new business, to website…

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Time to hire an apprentice?

Probably, yes! The brand new incentive for businesses from the Government to take on apprentices started on 1st August 2020, and runs to 31st January 2021, making from now the perfect time to hire an apprentice. What’s the deal? A new payment of £2,000 for employers based in England will be given for each new…

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