If you want customers, they first need to discover you. Marketing is simply leveraging channels to gain visibility for your product or service. For every multitude of people that hear about your company, only a small percentage will take the next step to check you out – and an even smaller percentage will actually buy.…

Read More

A leaflet campaign, or any marketing campaign for that matter, isn’t going to come together by itself. It requires forethought, planning, and an overall goal of what you are looking to achieve from your leaflet campaign. The 3-month plan Maybe you are one of those super-organised people, and maybe you have your plan in place…

Read More

Did you know…? Referral Marketing generates 3-5 x higher conversion rates than any other channel. Referred customers bring you 25% higher profit margin. A referred customer is 18% more loyal than a customer acquired by other means. Referred customers are 4 times more likely to refer more customers to your brand. Customer acquisitions through referrals spend…

Read More

Consider your current marketing strategy. Is your budget split between traditional advertising (leaflets, magazines, trade directories, etc) and digital marketing? If not, you may want to re-think your strategy. Paper marketing still has a place in 2020, undoubtedly so. Have a quick read of this article for more info on that subject. But digital marketing…

Read More

Here at Local Traders Publications, we’ve seen a rise in the number of new start ups with people being made redundant and/or re-evaluating their current situation, due to COVID-19. Have you thought about working for yourself, and taking that leap of faith? From everything to leaflet design, and distribution for your new business, to website…

Read More

Probably, yes! The brand new incentive for businesses from the Government to take on apprentices started on 1st August 2020, and runs to 31st January 2021, making from now the perfect time to hire an apprentice. What’s the deal? A new payment of £2,000 for employers based in England will be given for each new…

Read More

Before investing any money on developing or advertising a new product or service, it is essential to establish if anyone wants it! By conducting research into your target market enables you to test your idea, evaluate the competition and check to make sure your idea is viable.  We walk you through some key advice pointers:…

Read More

Advertising – it’s absolutely everywhere. Wherever you go, you can (almost) certainly count on seeing it in one form or another. Big corporations can afford lavish budgets for big advertising campaigns…but what if you’re a small business? And what if you’re a small business who is still reeling from the aftermath of COVID-19? Can advertising…

Read More

Having been in the leaflet distribution business for some years now, we consider ourselves experts in all things leaflets. We thought it would be useful to put together a FAQ blog solely on leaflet distribution, to hopefully answer your questions, and for you to come up with a leaflet distribution strategy for your Northamptonshire business.…

Read More

How many leaflets does it take to create an effective leaflet-drop campaign? Printing the right amount of leaflets will not only save money but will also maximise effectiveness. Figuring out the number of leaflets you need for your business in Northamptonshire can be problematic. While you want to print in large leaflet quantities to create an…

Read More