Do you ask for client referrals and reviews?

Did you know…?

Referral Marketing generates 3-5 x higher conversion rates than any other channel.

Referred customers bring you 25% higher profit margin.

A referred customer is 18% more loyal than a customer acquired by other means.

Referred customers are 4 times more likely to refer more customers to your brand.

Customer acquisitions through referrals spend 200% more than the average customer.

92% of consumers trust referrals from people they know.

These are some bold statistics.

So if you are not currently asking your happy clients for referrals and reviews, you should definitely think about doing so!

Our recent article highlights the means to get those valuable client reviews; an excerpt of which can be found below:

Ask Immediately
Strike while the iron is hot, as the phrase goes. Ask for testimonials immediately after the project is done (for service providers) or they’ve begun getting value from your product (for apps and physical products).

And of course, don’t be afraid to give referrals back! Connecting people and businesses feels good, and you’re helping someone out. When you refer people you know and trust, you become a valuable, credible resource.

Referrals come from everywhere. Think of all the people you know. All those people know other people, and you don’t know who they know until you ask. You might get the perfect referral from your lawyer, a teacher who teaches your children, another passenger on an airplane, your neighbour, or even your family.

Satisfaction Guaranteed

When framed in the right context, customer referrals are an immensely powerful trust signal. No one approach is right for every business, so it’s important to consider what you want your loyal fans to tell prospective customers.

Hopefully, this post has given you some ideas on how – and why – you can incorporate customer referrals and reviews into your marketing material.

If you have any questions about anything covered in the article, or if we can help with your next marketing campaign, please get in touch.