Does Google Matter?

Consider your current marketing strategy. Is your budget split between traditional advertising (leaflets, magazines, trade directories, etc) and digital marketing?

If not, you may want to re-think your strategy. Paper marketing still has a place in 2020, undoubtedly so. Have a quick read of this article for more info on that subject. But digital marketing is on the rise, and if your business is not appearing on the first page of Google, it is probably time to adjust your ad spend accordingly.

A bit about online business directories

The old Yellow Pages is pretty much obsolete now. However, that does not mean that the principle is still a good one. Placing your business advert in a local business directory can reap BIG rewards. Using a tried-and-tested method of the directory format, but in a much more accessible way, is the way forward.

But back to Google

The way it works is if you’re at the top of Google then people are finding you.

Let’s just say that you’re a plumber in Northampton, and someone’s searching for plumbers in Northampton. If they can find you at the top, if there are a thousand people a month looking for that term, then around 400 people will click to your website just from that term every month.

400 people.

Of those 400 people, maybe 50 will call you, maybe 30, but still that’s 30 or 50 new calls that you’re getting every month at a local business that you weren’t getting.

In this new world of marketing, outbound marketing strategies just don’t cut it when compared to inbound marketing practices, like SEO (Search Engine Optimisation), PPC (Pay-Per-Click), and social media, including blogs.

The better your business becomes at working all facets of inbound marketing, the more likely you are to show up on the first page of Google.