You’ve successfully launched your business, and built up a solid – if small – customer base.
Starting small has its benefits; after all, it allowed you the opportunity to cultivate a loyal relationship with your customers. By now, you’ve had time to work out any kinks, and you’re confident that your product or service is truly the best your business can offer.
Now, you’re eager to expand and grow your business. But, growing your customer base is much easier said than done. How do you reach more customers for your business in Northampton?
Here are a few key ideas for your business to expand:
Advertise in a Location-Specific Online Directory
A business listing can massively improve your chances of getting your business brand in front of new clients. Online directories allow you to link directly to your website and/or social media profiles. Your entry can also feature or link to a local map, or provide directions.
People who search business directories are actively searching for a product or service provider. These are warm contacts, prepared to buy!
Feature inside a local Printed Directory
Highly targeted to your location specific audience, this is an ideal way to attract new customers in Northampton.
It’s super easy to target the right audience segment for you. Advertising in local printed directories works for small businesses, because some people still trust directories over a Google search to give them the information they need.
Create a Leaflet Campaign
Leaflets are a very effective marketing tool for reaching consumers in their homes. The rewards that await those that do it well are significant.
We’ve put together a few key tips for creating the perfect leaflet to target potential customers in Northampton – your leaflet should have:
- A great headline on both sides
- An attention catching image
- It is printed on the right stock
- You have a compelling call-to-action
- It has been professionally designed
Whatever you do though, don’t do this: Mess it up with unplanned (but probably cheap) unprofessional delivery.
When the delivery strategy is poor or non-existent, any results you do get back will be meaningless.
A great delivery plan and an average leaflet will win over a great leaflet and a rubbish delivery plan every time
Get out there and make it happen – leaflet campaigns are often overlooked. They can be a great tool for switching on that customer tap as and when you need it.
For more information about the services we offer, including our Northampton online directory, printed directory and leaflet distribution, get in touch today! We will be glad to help.