How do I use Google My Business?

If you want to drive more traffic to your website, or just obtain more customers in general, you need a Google My Business listing. And the best news? It’s completely free.

Ensuring you have a current digital presence on Google My Business allows your business to be seen by more local people. Business listings boosts your company’s online presence, and a business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers.

How to set up your business profile on Google My Business

First up, head here to set up a business profile.

Find your business by searching business.google.com/add, or search for your business using Google’s search engine function. You have the option to Claim this business or Own this business.

If someone already claimed your business, you can request an ownership transfer. Allow a couple of days for your request to be approved, and you’ll receive an email notification letting you know that you can begin managing your listing.

Google My Business Tips

Google My Business is a free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.

It’s essential that your business listing is up to date and relevant. This means including the following information:

  • Website address
  • An SEO optimised description of your business
  • Photos of your business
  • Social media links
google my business example listing

Giving your potential customers as much information as possible on your business listing improves your rankings and provides a picture of what your business offers.

Google recommend that to maximise your Google My Business listing, you should upload the following:

  • At least three strong exterior photos, taken at different times of the day and showing the approach to the business from common angles.
  • Three interior images.
  • Product images.
  • A minimum of three management and team photos.
  • Hotels should include guest room images, and bars should include images of the most popular food and drinks.

SEO optimised business description

In your Google My Business listing, you’ll have the option to add a 750-character description. This is your opportunity to tell searchers about your business. This is the space for you to add what your business offers, why you’re different to competitors, and other helpful information for customers.

Google reviews

You can manage your Google reviews directly from your business profile, or from the Google Maps app. You can set notifications up so that you’ll be pinged upon getting a new Google review. Having this review information from your customers allows you to take the feedback to help improve your business offerings.

Further thoughts

Of course, there are many other places that you can use to advertise your local business.

Check out our recent blog covering Facebook vs. Printed Advertising. You’ll also find lots of handy ideas to advertise your business in Northampton here.

Other ways the team at Local Traders can help is by advertising in your local A5 business directory, which is full of local trades and businesses, delivered to over 42,800 homes every month. In addition, our GPS tracked leaflet distribution service offers great value for money and guaranteed delivery.