How many leaflets does it take to create an effective leaflet-drop campaign?

Printing the right amount of leaflets will not only save money but will also maximise effectiveness.

Figuring out the number of leaflets you need for your business in Northamptonshire can be problematic.

While you want to print in large leaflet quantities to create an impact, you still want to avoid excess leaflets, or second print-runs.

It’s much better to make a rough calculation than guessing blindly. Consider the following factors when determining how many leaflets you need to order:

Overall Marketing Strategy

Business team working on marketing strategy, view from above

Consider your marketing strategy. Look at what percentage of your marketing activities is centered around leaflet marketing.

If it’s meant as the main strategy, you need several hundred leaflets to thousands for maximum effect. However, if it’s only meant to supplement an online or television campaign, for example, printing a smaller amount to be given out at specific areas might be more beneficial.

Marketing Budget

calculator and red pen on a digital report ,financial check concept

Your marketing budget is one of the main factors that determine your ordered leaflet quantities.

Campaigns with a larger budget can require as many as 200,000 leaflets. Those with a smaller budget, though, really have to take into account the cost per quantity of the leaflets. Luckily, costs for leaflet printing can be brought down through these simple tips:

  • Print leaflets in bulk to reduce printing costs.
  • If you have a single-sided flyer, sell the other side as ad space to a fellow Northamptonshire business and split printing costs.

Marketing Goal

Change Your Mindset, business motivational inspirational Goals as memo on notebook with idea, crumpled paper on grey background.

Go back to your marketing goals for a second. What is your main objective? What do you want to achieve with your leaflet campaign? Knowing how many customers you want to target will help you figure out the quantity of leaflets you need to print out.

For example: If the average response rate is 1-3% per 100 distributed leaflets, you need 3,000 leaflets or more to achieve your goal of 100 new customers.

Who are your Target Audience?

Businessman target for success holding dart on blackboard


Consider your target audience. If you’re aiming to target the general population of your area with your leaflet campaign, you might need more than 200,000 leaflets. If you’re targeting a more niche audience, you don’t need a large amount. In fact, a couple of hundred leaflets might work. So really think about who you’re targeting.

Leaflet Distribution Method

Leaflet quantities can also depend on how you plan to give your leaflets away.

If you’re looking to use a large-scale person-to-person distribution in high-traffic areas, you may need to print several hundred leaflets.

If you are mailing your leaflets directly or sending them through the local newspaper bundle, on the other hand, you can base your leaflet quantities on how many people listed their physical address in your Northamptonshire company database.

If you don’t have a distribution strategy yet, simply get in touch with our experts, and we will be more than happy to guide you through the best strategy for your Northamptonshire business.