Is a business blog one of those things you’ve been meaning to get around to, but somehow it slips further down your to-do list?
If so, read on.
In this article, you’ll learn about the benefits of building a small business blog, how you can set actionable business goals for it, and even tips on what to write.
If you’re like a lot of traditional small business owners, you already know about the benefits of starting a small business blog.
Maybe you’ve heard that a business blog page helps your website get found online – so potential customers can find you? This is true. Having a blog also gives you something to share on social media. It’s even a good reason to email your customers.
No matter whether you run a gardening business or a car shop, a small business blog will help your business grow.
In fact, it’s one of the best investments you can make to enhance your digital presence.
Google Likes Blogs
An active blog can do wonders for your online visibility. It can bring local customers to you, purely based on search engine results.
When you push out a new blog article, you effectively “ping” the internet alerting them to new content. That action sends Google’s web crawlers to your website. Sounds scary, but it’s not really. Your website is then indexed, and when potential customers ask Google related questions in your area, your blog post has the chance to turn up at the top.
For example, if you run a landscaping business, and write a blog post about the latest garden design trends, when your potential customer searches for garden trends in your area, they can find your blog post (and your website).
Social Media Content
If you’re ever stuck for social media content, your blog is the answer. When you have fresh blog content, then you have something valuable to share. Plus, you can pull out quotes from the post and share those.
A great way to bring past and current customers back to your blog post is to send them a link to the post via email marketing.
By publishing a post and then sending the link to your email list, this will automatically bring a percentage of customers back to your website.
So, what are you going to blog about?
Happily, your customers will tell you. Start by answering questions they have and you have the basic building blocks for a useful and interesting blog.
Writing blog posts allows you to share your knowledge in written form with people who are interested in learning from you.
Blog Content Tips
- Write down all the questions customers ask you.
- Then write down the questions you wish they’d ask but don’t.
- Check out the People Also Ask questions on Google to generate other ideas.
- If you’re familiar with Google Ads, you can use Google Keyword Planner do some basic keyword research to find out how often people search for a particular term.
- Review trade magazines – what are some of the trends in your industry and how do they affect your customers?
- Aim for around 400 words per blog post.
- Once you’ve started your blog, be consistent and blog often for maximum results.
Starting Your Blog
Starting a blog on your current website is usually as simple as “turning on” the blog function. Whether you’re using WordPress, Squarespace, Wix, or some other software for your website, they all have a built-in blog component now.
Log in to your website and review the dashboard to go from there.
If you see the word, “blog” or “posts” then that may be where you go to publish a new blog post. If you used a web developer to set up your site, a quick email should guide you to the next steps.
Once the blog component is enabled, then it’s a matter of identifying blog topics and setting some goals for your blog.
Ready To Start Your Small Business Blog?
Now that you’ve seen the power of starting a small business blog, are you ready to start yours? Start publishing, be helpful and provide valuable information, as well as aiming for consistency. If you follow these guidelines, then it won’t be long before you’re reaping the rewards.
If you think that your writing really isn’t up to the job, don’t be afraid to outsource (lots of people do!). Check out an outsourcing digital marketing agency to create search engine optimized articles for your business. With the sole aim of standing out on Google from your competition.