As with leaflet delivery and distribution campaigns, social media has become a vital part of marketing your business. It’s a great to build your brand, network with potential clients and share important business information.
It’s crucial for businesses to have a social media presence to communicate to a wider audience.
However, if used incorrectly, it can completely ruin your whole campaign. Are you using social media the correct way or are you guilty of these social media mistakes? Don’t worry, we are here to help.
Social media mistake 1:
Don’t fall into the trap of sharing repetitive stuff, writing too many posts and overly promoting your product. Your social content must be relevant to your audience, valuable and contain a diverse amount of content.
Craft social media posts with 75% valuable and relevant information, and 25% promotional material content.
Social media mistake 2:
All your social musings are reflective on your brand, so you should only post information that supports this. Your postings can still have personality with relatable humour, just don’t start ranting about politics…
Social media mistake 3:
Before starting any kind of marketing campaign, it’s important that you have a strategy in mind. It’s essential to know what your goals are when using social media marketing, and how you are going to achieve them.
Social media mistake 4:
Different businesses experience social media platforms differently. Find out which platforms generate the most engagement for your business, and where your target audience lie. Also, vary your content according to platform. Twitter, Facebook, LinkedIn and Instagram all require a different content approach.
When it comes to marketing, whether it’s social media or direct marketing – knowing your audience is one of the most important factors. Take time to profile your target audience and pinpoint who your marketing efforts are going to.