Kick Start 2020 with a New Marketing Strategy
It’s a New Year, and for many business owners, this is a great time to sit down and think about your marketing efforts, and your plan going forward for 2020.
While we all think about New Year’s resolutions in our personal lives, such as getting fit or giving up a bad habit, when it comes to your business, it can be easy to get back to your desk and carry on as usual.
However, a brand new year gives your business a wonderful opportunity to shape up your marketing strategy, and ditch the bad traits which could be holding your business back from reaching its true potential.
Let’s look at a way your brand can reach more customers, get a better return on investment and ultimately build a better business in 2020.
What’s your current marketing strategy?
According to a 2019 report, 46% of small business owners don’t know if their marketing efforts are effective! If you are one of them, it’s probably about time to start measuring your return on investment.
Start by taking a look at any campaigns you have run over the previous year. Do they correspond with increased sales?
It’s really easy to get stuck in a marketing rut and keep on pumping out the same old adverts, using the same old channels, which can lead to advertising fatigue from consumers.
If a particular marketing campaign performed well, for example, a magazine advert – why not try replicating it across a different channel, such as using the same creative on a leaflet to be distributed in your local area?
Who are your target audience?
Any successful marketing strategy should start with your target audience.
For many businesses, it may have formed the core of your initial marketing efforts such as setting up your website, branding, and printed materials, but are you keeping on top of who your customers really are, what they want, and most importantly – how best to reach them?
We are living in an era of rapid change, and it’s likely that your audience and their habits are evolving too.
For example, are you using social media to advertise your business? If your ideal audience is the 18 – 24 market, and you’ve been using Facebook to reach them, it may be time to switch, as over 3 million under 25’s are likely to quit using it, or stop using it regularly.
Remember there are over 500 television channels, 700 million websites, 9,000 newspapers and magazines, 400 radio stations but STILL only 1 Letterbox!
Is your business based in or around Northamptonshire and looking to reach a local audience? Get in touch for more information about our cost-effective leaflet distribution services.
Leaflet distribution can be one of the best ways to reach potential customers exactly where you know they’ll be – their homes.
Precise targeting allows you to get your marketing message in front of the households that perfectly match your target audience.
From creating eye-catching leaflet designs, designed to capture attention, to helping you to measure the success of your leaflet campaign and everything in between, you need to ensure that if leaflet advertising if part of your marketing strategy, it is implemented to get you the best possible results.
How to get the best results from your leaflet marketing strategy
Regular leaflet campaigns will keep your business at the top of your customer’s mind and are a much more effective way of doing it than sending out thousands of emails.
However, you have to make sure your leaflets are well produced and aimed at the correct target market.
If you keep these factors in mind, this will go a long way in creating a strong brand for your business and strengthening your brand awareness.
For a well-designed, well-written leaflet and expertly planned leaflet distribution campaign, get in touch with us today and take advantage of our years of experience in leaflet distribution and print marketing.